Breadth you will use against breadth you will administer
Make an honest list of the modules your company will genuinely run in the next year. If the answer includes internal collaboration, task management, document storage and a company intranet, a suite is the right shape and consolidating is a real saving. If the answer is only sales, every additional module is a permission model, a settings screen and an owner. Compare on that list rather than on feature counts, because unused capability is never free.
Who can change things, and how fast
In a small Gulf desk, the ability to change a stage, add a field or fix a sequence within the hour matters more than depth of customisation. Compare how much of the daily configuration a sales manager can do alone, and how much requires an administrator or a partner. Ask how long onboarding takes for a new consultant. Speed of change is the difference between a CRM that tracks how you sell and one that describes how you sold last year.
The local layer: Arabic, chat, currency and calling
Check on your own plan whether WhatsApp is native to the contact record or arrives through a connector, who holds the message history, and what happens if that connector lapses. Check whether Arabic templates are a maintained library. Check whether a deal can hold dollars while the pipeline still reports one AED number, and confirm how outbound numbers are provisioned for UAE calling, since that answer differs by market and rarely appears on a pricing page.