How cars are sold in Singapore
A market ruled by arithmetic
Singapore buyers shop with a calculator. Depreciation per year, COE premium, loan quantum, insurance — the questions arrive in spreadsheet order, and the consultant who answers them precisely earns the viewing. Enquiries cluster on a handful of portals, buyers contact several dealers for near-identical listings, and the showroom that responds first with real numbers usually hosts the test drive.
Timing beats persuasion
Because COE premiums move the total price more than any discount a dealer can offer, many buyers hover deliberately. They are not cold leads; they are scheduled demand. A dealership that can pull up everyone watching the market and reach them the week conditions shift converts hovering into deposits while competitors are still updating their listings.