How the coaching business works in Kota
A year of revenue decided in a few weeks
Kota runs on an admissions calendar with an extremely sharp peak. Board results and entrance outcomes trigger a compressed window in which families decide, travel, inspect and enrol. Everything before that window is lead generation, and everything after it is retention. A counselling desk that is disorganised for three weeks pays for it across the whole academic year.
The scholarship test is the front door
Most institutes generate qualified enquiries through admission and scholarship tests. That gives the desk something rare: a genuine signal about each family before the first counselling call. Institutes that use the result to decide calling order get more from the same number of counsellors.