How engineering firms in Nigeria win work
Registration comes before the enquiry
In most markets a firm markets first and qualifies later. Here the order is reversed. Before an operator, an EPC contractor or a large manufacturer will send you an invitation at all, your company has to be registered on their vendor list, with documents that expire and need resubmitting. A large part of business development is therefore administrative: keeping registrations alive, and knowing which client wants which certificate updated this quarter.
Once invitations do arrive, they arrive from several directions at once. Oil and gas packages, power sector work, manufacturing maintenance and public sector projects each have their own tempo and their own payment behaviour, and a firm that mixes them in one undifferentiated list cannot tell which part of the business is actually working.