Selling an RPO mandate is not selling a placement
You are asking a company to hand over a function
A contingent placement is a transaction. An RPO mandate is a decision to move part of the talent acquisition function outside the company, and that decision involves a talent acquisition head who may feel threatened, an HR leader who wants certainty, hiring managers who care only about speed, procurement whose job is to compress your rate, and finance who wants the commercial model to be predictable.
Any one of those people can stop the deal without ever saying no. That is why stakeholder mapping is not administrative overhead in this business; it is the deal. Recording who each person is, what they care about and where they stand turns a vague sense that things are going well into something the account director can actually challenge.
The commercial model changes the entire shape of the deal
A per-hire mandate is quick to agree and easy to cancel. A dedicated recruiter FTE model is slower to sell, more defensible once live and forecastable. Hybrid and project-based hiring drives sit somewhere between. Averaging these together produces a pipeline number that no one believes, and a cycle time that describes no real deal.