How Thai education agencies actually build a season
Volume arrives in two shapes here. Education fairs in Bangkok and larger provincial cities create dense, short-lived bursts of interest, where dozens of students and parents pass a table in a few hours and almost all of them are also visiting the stands on either side.
That mix explains what a CRM for study abroad consultants Thailand agencies buy is really being tested on. Can a table of names become assigned records with deadlines before the team leaves the hall, and does the partner relationship that quietly produces four placements a year show up in a report anywhere.
Two languages, one standard
Most agencies here work in Thai with families and in English with institutions, and many families move between the two. Left to individual counsellors, follow-up quality varies enormously. Holding language preference on the record and maintaining reminder templates in both languages means every family gets the same standard of communication, and a counsellor covering a colleague can still read the file.
How the money is actually collected
Consultancy fees are commonly paid in baht in instalments, by instant transfer, bank transfer or a card instalment arrangement. Recording the method alongside the amount is what lets an office manager reconcile a week quickly. Tuition and deposits paid to an institution are arranged by the family and never touch the CRM, so the board tracks your own fee schedule and the follow-up it needs.