How wealth advice is actually sold in Egypt
Trust arrives through people, not campaigns
Almost every new client is introduced by a relative, a colleague or a business contact. Advertising creates awareness at best; the meeting is granted because somebody vouched for you. That makes the introduction path a field worth mandatory capture, because a firm that knows its top ten introducers can invest in ten relationships instead of guessing at a hundred.
The calendar of decisions is driven by maturities and currency
Egyptian savers hold instruments with fixed maturity dates, and the reinvestment decision at maturity is the moment when money moves. Layered on top is an ongoing question about how much to hold in local currency versus foreign currency, which resurfaces every time there is a significant rate or currency development. Both are dates and events, which means both are exactly what a CRM is good at.