How advisory practices in the United States actually grow
Introductions beat advertising, but only if somebody tracks them
Most new relationships arrive through a client, an accountant, an estate attorney or an event. That makes referral sources the single most valuable field in the system and the one most often left blank. A practice that records where every household came from can tell the difference between a professional relationship that produces two clients a year and one that produces goodwill and lunch.
Money moves at events, not at market highs
Assets change hands when someone changes job, sells a business, retires, inherits, or divorces. Those moments are mentioned in conversation months before the paperwork exists, and they are exactly what gets lost in a meeting note. Capturing them as structured fields with follow-up dates is what turns a friendly review into a funded rollover later in the year.