How wealth relationships are actually built in Thailand
The meeting is the product
Thai private clients expect to be met. A phone call updates them, but decisions of any size are made face to face, often at the family business rather than in an office in Bangkok. That makes a consultant time the scarcest resource in the firm, and it makes meeting planning a commercial activity rather than an administrative one. A day spent travelling for one appointment is a day of coverage the book did not receive.
Relationships are families, not individuals
A large share of private wealth in Thailand sits with family business owners, where the person who signs, the person who decides and the person who will inherit are three different people. Filing that relationship as one individual with a phone number guarantees that the succession conversation happens late and awkwardly.