How Guwahati businesses sell today
One city selling into eight states
Guwahati is the commercial gateway to the North East. Goods land here and move outward to retailers and sub-stockists across Assam, Meghalaya, Nagaland, Manipur, Tripura, Mizoram, Arunachal Pradesh and Sikkim, and patients, students and buyers travel in the other direction for treatment, education and trade. That geography shapes every sales process in the city.
Travel is slow and expensive, so a field visit is a scarce resource that has to be planned rather than improvised. Yet most firms here still record coverage verbally, discover a lapsed counter only when sales fall, and let receivables age quietly in towns nobody has visited this quarter.
