What buyers in Israel are actually deciding
Most of the CRM decision here looks like it does anywhere: can we see the pipeline, do follow-ups happen, does the record survive somebody leaving. What differs is a set of practical fits that international software frequently gets wrong, and that are irritating enough to sink adoption even when the underlying product is good.
The three that come up repeatedly are the working week, the direction of the text, and who owns the messaging number. None of them is a feature comparison. All of them can be settled in the first hour of a trial, which is a much better use of that hour than watching a demonstration.
The calendar assumption
Software built around a Monday to Friday week produces reminders on your weekend and reports that cut the week in the wrong place. It is a small thing that generates daily friction, and it is entirely fixable if the product lets you define working days yourself. Check it before anything else.
Selling in two markets from one pipeline
A great many companies here sell domestically and internationally at the same time, often in different currencies and with different cycles. When those are tracked separately, leadership ends up with two numbers and no single view, and the reconciling spreadsheet becomes someone's monthly job.
