Why Singapore teams look for an alternative
The reason here is rarely cost and almost always staffing. Singapore commercial teams are small by design, and a regional remit is common: three or four people in a Tanjong Pagar office covering half a dozen markets. An all-in-one platform is built on the assumption that different departments own different modules. When there is no marketing department, the marketing half of the product becomes a maintenance obligation rather than an asset, and the team quietly works out of the pipeline and their inbox instead.
The second reason is the working day. When the vendor support window opens after your afternoon ends, a small problem raised on Tuesday morning costs the whole of Tuesday. For a team where one person owns the CRM alongside a quota, that delay is expensive in a way an enterprise buyer never feels.
