Insurance revenue comes from two pipelines running at once, and the renewal board is the one most agencies never build. From ₹899/user/month.
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Most agencies run on a diary for renewals, a WhatsApp group for leads and insurer portals for everything else. Each works alone. Together they leave no single view of what is due, what is pending and what is at risk.
The cost is concentrated in renewals. A lapsed policy is revenue already earned and then given away, usually to an agent who simply called first. Nothing failed; the due date passed while attention was elsewhere.
New business is a persuasion cycle with underwriting in the middle. Renewals are a calendar with a known date and a known customer. Mixing them on one board means renewals receive whatever attention survives the month.
So run two. New business: lead, needs discussed, quotes compared, proposal submitted, underwriting, policy issued, premium paid. Renewals: due in ninety days, contacted, quoted or revised, renewed or lapsed with a reason.
Proposal submitted means a signed proposal form and documents have reached the insurer, not that the customer agreed on a call. Underwriting ends only when every pending requirement is closed, which is the stage that needs the most detail.
Policy issued needs a policy number. Premium paid needs a payment reference, because an issued policy with unpaid premium is not business and should never be counted in a month that has already been reported.
Timings below suit life and health cases where underwriting applies. Motor and general lines move faster and mainly need the renewal board rather than the full new business flow.
| Stage | What it means | Exit criteria (evidence) | Typical time |
|---|---|---|---|
| Lead | Enquiry or referral captured | Contact reached, cover interest noted | 1 to 2 days |
| Needs discussed | Cover and budget understood | Written needs summary on the record | 2 to 7 days |
| Quotes compared | Options presented to the customer | Quotes recorded against the case | 1 to 7 days |
| Proposal submitted | Form and documents with the insurer | Signed form and submission reference | 1 to 5 days |
| Underwriting | Insurer assessing, pends open | All pending requirements closed | 1 to 6 weeks |
| Issued and paid | Policy live and premium received | Policy number and payment reference | Closed |
Renewals first, always. Everything due within thirty days gets a named caller and a date. Only then move to new business: pends past their ageing limit, quotes with no response, and cases expected to issue this month.
Close by reading last month's lapses aloud with reasons. An agency that hears nobody called four times will fix its renewal habit faster than any dashboard or incentive scheme manages on its own.
Renewals due by month with contact status, which protects the base. New business by expected issue month and premium, which is the honest forecast. And conversion by product, insurer and source, which shows where the effort pays.
A pipeline cannot make anybody pick up the phone. If pending requirements are never recorded, no ageing report exists to chase. Begin with the renewal board only, because it produces measurable money within one cycle and teaches the habit cheaply.
This does not replace insurer portals, rating engines or policy administration, and it makes no underwriting decision. It manages leads, proposals, pends, renewals and conversations. Conduct, disclosure and data protection obligations stay with the agency.
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Renewals are remembered rather than managed, so policies lapse and the customer discovers a competing agent first.
A renewal board sorted by due month, with reminders at set intervals, turns renewal into a worked list that starts weeks before the date.Renewal board by due month
Proposals sit at underwriting for weeks because a medical or a document was pending and nobody was chasing it.
Pending requirements are tracked per case with an owner and an ageing clock, so a stuck proposal becomes a call rather than a surprise rejection.Pending requirement tracking
Nobody can say what will be issued this month, so the agency's income planning is guesswork until statements arrive.
Each case carries an expected premium and issue month, so the board reads as revenue by month and can be checked case by case.Premium forecasting by month
Customer history lives across personal phones, so a service call, a claim and a renewal are handled by people who cannot see each other's work.
Calls, messages and policy details sit on one customer record, so any team member picks up a conversation with the full context.One customer history
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