How manufacturers track enquiries today, and what it costs
Enquiries arrive by email, at exhibitions and through an existing customer's new plant. They get quoted from a spreadsheet, a sample goes out, and after that the trail depends on whichever engineer remembers to ask.
The cost is invisible because it is slow. A sample sitting unapproved for two months is not recorded as a loss anywhere, yet it is the single most common way a manufacturing enquiry ends.
