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Handicraft Stores CRM

Two kinds of buyer, one pipeline — a CRM built for handicraft stores

Capture walk-in shoppers and corporate gifting, bulk and export enquiries in one place, quote and follow up on custom bulk orders, ride the festival demand curve, and turn buyers into repeat patrons.

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Karigari · Handicraft CRM

Enquiries · orders · gifting

Open leads

2

Qualified

1

Pipeline

₹131k

Add lead

NameTypeValue (₹)Status·
Anjali RGifting4500
Zen CorpCorporate120000
Vivek STextiles6500

Quick answer

Is HelloGrowthCRM right for Handicraft Stores CRM?

Yes. HelloGrowthCRM gives Handicraft Stores CRM a single system to capture every lead, automate follow-up across phone, WhatsApp, and email, prioritise leads with AI scoring, and forecast revenue — with calling and messaging built in instead of sold as add-ons. It's built for the problems these teams actually hit — like tourists buy once, love the piece, and vanish forever because the store has no way to reach them after they fly home — rather than generic sales busywork.
  • Capture every enquiry in one place — store walk-ins, Instagram and WhatsApp, marketplace listings, plus corporate gifting, bulk and export leads — so no order is lost to a channel nobody was watching
  • Separate, configurable pipelines for retail and B2B: a quick Enquiry → Visit → Sale → Repeat flow for shoppers, and Enquiry → Sample → Quote → Bulk Order → Dispatch for corporate, bulk and export buyers
  • Record the details a custom bulk order turns on — quantity, MOQ, branding or engraving, packaging, material and deadline — on the deal, so nothing is misremembered between quote and dispatch

See pricingBook a demo

HelloGrowthCRM

Capture. Follow up. Close.

From Enquiry to Customer in One CRMEvery lead captured, followed up and tracked — so nothing goes cold.The path a lead takes inside HelloGrowthCRM, from first enquiry to a repeat customer.
  1. Step 1

    Capture

    Web forms, WhatsApp, calls and ads land in one inbox

  2. Step 2

    Qualify

    AI lead scoring flags who is ready to talk

  3. Step 3

    Assign

    Routed to the right rep automatically

  4. Step 4

    Follow up

    Reminders, sequences and WhatsApp nudges

  5. Step 5

    Track the deal

    Stages, value and next step in the pipeline

  6. Step 6

    Win & retain

    Renewals and repeat business stay on the radar

Every call, message and email is logged on the contact — the history travels with the lead.

One contact record, one pipeline, one clear next step.

01

Two very different buyers deserve two very different pipelines

The walk-in shopper and the corporate buyer are not the same sale

A handicraft store lives a double life. On one side is the retail shopper who wanders in, falls for a hand-painted piece and buys it in ten minutes; on the other is the procurement manager sourcing five hundred branded gift boxes for Diwali, or an overseas buyer asking for samples and a price per unit at volume. These are utterly different sales — one is quick and emotional, the other slow, multi-step and worth many times more — and trying to run both from the same notebook is how the big B2B enquiries end up neglected while someone rings up a keychain.

One place for retail, gifting, bulk and export

HelloGrowthCRM captures every enquiry — walk-in, Instagram, WhatsApp, marketplace, corporate gifting, bulk and export — and lets you run them through pipelines that match how each actually behaves. A shopper flows through a light Enquiry → Visit → Sale → Repeat path, while a corporate or export lead moves through Enquiry → Sample → Quote → Bulk Order → Dispatch. Each enquiry carries its source and owner, so a bulk request that comes in over WhatsApp at the weekend is worked properly instead of scrolling out of sight in a busy chat.

02

Bulk and custom orders have moving parts a receipt cannot hold

Quantity, customisation and deadline on the deal

A custom bulk order is a small project. There is a quantity and a minimum order, a material and a finish, branding or engraving to get right, packaging to agree, and a deadline that is usually immovable because it is tied to an event. HelloGrowthCRM keeps all of it on the deal record, so the person quoting, the artisan making and the colleague packing are working from the same agreed brief — not from three different memories of the same phone call.

Task tracking from sample to dispatch

The reason bulk orders go wrong is rarely the making; it is a forgotten step. A sample not dispatched, artwork not signed off, packing that started too late. HelloGrowthCRM lets you set a task with an owner and a due date for each stage — sample out, artwork approved, production, packing, courier — and attach the artwork, sample photos and shipping documents to the record. When every step is visible and owned, a large order arrives complete and on time, which is what turns a first corporate customer into a repeat one.

03

Corporate gifting season is won in August, not October

Reach last year's buyers before the rush

The corporate gifting calendar is brutally seasonal: the orders that make a strong Diwali are decided weeks earlier, and the store that reaches a buyer first, while budgets are still open, usually gets the order. Because HelloGrowthCRM records purchase history on every buyer, you can pull up everyone who ordered festive hampers last year and reach out early — with a fresh catalogue over WhatsApp and a reason to reorder — long before a competitor gets there. You start the season with a warm list instead of scrambling to build one during the rush.

Follow-up that survives your busiest weeks

Festive demand is exactly when follow-up slips, because everyone is flat out. HelloGrowthCRM runs the chasing for you: automated, personalised reminders on quotes and samples across WhatsApp, SMS and email at the intervals you set, so a promising gifting enquiry is never left hanging while the team is packing orders. The sequence stops the moment a buyer replies and continues politely if they go quiet, which means the pipeline keeps moving even in your hardest fortnight of the year.

04

Export enquiries are a long game of samples and patience

Keep every sample and document on the record

An export enquiry can run for months and involve sample rounds, specification changes, pricing at different volumes and a stack of documents. When all of that lives across email, WhatsApp and memory, deals stall and details get lost in translation. HelloGrowthCRM keeps each overseas buyer's full history on one record — the samples sent, the specifications agreed, the quotes issued, the documents attached — so you can pick up a conversation that paused three weeks ago without missing a beat.

The follow-up that closes an overseas buyer

Across time zones and slow decision cycles, the exporter who follows up consistently is the one who converts. HelloGrowthCRM makes that discipline automatic, reminding you when a sample or quote has gone unanswered and keeping each buyer's next action visible. You spend your energy on the live negotiations that matter, confident that no promising export lead is quietly dying because a follow-up email never went out.

05

Turn a festival buyer into a year-round patron

Purchase history is your warm list

Whether it is a retail regular who loves your work or a corporate client who orders every Diwali, the customers you already have are the cheapest sales you will ever make. HelloGrowthCRM records what each buyer has bought and lets you reach out at the right moment — a new collection, the next festival, a wedding season — so a one-time buyer becomes a repeat patron rather than a name you forget by next year. Referrals, too, live on the record, so a corporate client who recommended you can be thanked and nurtured.

Reporting on channels, seasons and buyer types

Because a handicraft store sells to such different audiences, knowing where the money actually comes from is invaluable. HelloGrowthCRM's reporting breaks conversion down by channel, by season and by buyer type, so you can see whether export or corporate gifting is worth more of your effort, which marketplaces send buyers who actually order, and how your pipeline is shaping up before a festive peak. You plan the next season on evidence instead of hoping it goes like the last one — and it all works from day one, on the shop floor or at a fair, with no setup fee.

AI & Intelligence

AI Features Built for Handicraft Stores

HelloGrowthCRM ships 12 AI agents across 3 autonomy levels — from fully autonomous voice calling to assistive smart compose. Every AI action is logged and reversible.

AI Quote Builder

Draft a tailored bulk or gifting quote — quantities, customisation and pricing from your rate card — in seconds.

Lead Enrichment

Enrich a corporate or export enquiry with company details and merge duplicate contacts automatically.

Deal Risk Agent

Flag bulk and gifting deals that have gone quiet so you can chase the sample or quote before the season passes.

Smart Compose

Draft catalogue shares, sample follow-ups and festive gifting pitches with AI assist in seconds.

Explore AI Agents

All AI features included on every paid plan. No add-ons.

Challenges we solve

Common CRM problems in this industry — and how HelloGrowthCRM solves each one

Every team in this space loses revenue to the same recurring gaps. Each card below states one problem and the specific HelloGrowthCRM capability that closes it.

  • Problem: Tourists buy once, love the piece, and vanish forever because the store has no way to reach them after they fly home.

    How HelloGrowthCRM solves it: A quick contact capture at billing with a piece-origin story sent on WhatsApp keeps the connection alive, and seasonal collection messages turn one-trip tourists into repeat online buyers and gift-senders.

    HelloGrowthCRM capability: Tourist-to-repeat conversion

  • Problem: Corporate gifting orders concentrate into two frantic months, and the companies you served last Diwali start this year with someone else.

    How HelloGrowthCRM solves it: Corporate accounts carry last year's order details and renewal reminders that fire in early autumn, so your proposal with updated catalogs reaches the admin head before they have opened anyone else's.

    HelloGrowthCRM capability: Gifting season reactivation

  • Problem: Custom orders for nameplates and commissioned pieces involve artisan timelines the counter cannot see, and customers call daily for updates.

    How HelloGrowthCRM solves it: Each commission runs as a pipeline with artisan-stage tasks and automated progress messages to the customer, so updates flow without phone calls and promised dates rest on tracked work, not hope.

    HelloGrowthCRM capability: Commission progress updates

  • Problem: Bulk enquiries for weddings and events need quotes covering dozens of pieces, and a slow quote sends the planner to the next emporium.

    How HelloGrowthCRM solves it: Bulk quotes generate from the deal record with follow-up sequences attached, and a pending quote past 48 hours raises an alert, so event business is won on responsiveness as much as craftsmanship.

    HelloGrowthCRM capability: Bulk quote turnaround

  • Problem: Exhibition stalls collect admiring visitors whose details end up on the back of a receipt pad.

    How HelloGrowthCRM solves it: Stall visitors get captured on the mobile app in seconds with interest notes, and a post-exhibition sequence shares the story behind the pieces they admired, converting exhibition foot traffic into a year-round audience.

    HelloGrowthCRM capability: Exhibition lead capture

What you get

Why teams choose HelloGrowthCRM

AI-powered CRM with the features you need to close more deals.

  • Capture every enquiry in one place — store walk-ins, Instagram and WhatsApp, marketplace listings, plus corporate gifting, bulk and export leads — so no order is lost to a channel nobody was watching
  • Separate, configurable pipelines for retail and B2B: a quick Enquiry → Visit → Sale → Repeat flow for shoppers, and Enquiry → Sample → Quote → Bulk Order → Dispatch for corporate, bulk and export buyers
  • Record the details a custom bulk order turns on — quantity, MOQ, branding or engraving, packaging, material and deadline — on the deal, so nothing is misremembered between quote and dispatch
  • Quote and sample follow-up automation across WhatsApp, SMS and email, because a corporate gifting or export enquiry usually needs several nudges before it converts
  • Occasion and festival planning for the demand spikes that make your year — Diwali corporate gifting, Rakhi, wedding-season decor — so you reach buyers weeks before they order
  • Share catalogues, lookbooks and sample photos over WhatsApp straight from the contact, with a log of what each buyer was sent
  • Task tracking for the moving parts of a bulk order — sample dispatch, artwork sign-off, production, packing and courier — with an owner and a due date on each
  • Attach catalogues, artwork, sample photos and shipping or export documents to each record, keeping a complex order's paperwork in one place
  • Purchase history recorded on every buyer, so a corporate client who ordered Diwali hampers last year is an obvious first call this year, and a retail patron is remembered by name
  • Role-based access, a mobile app for craft fairs and exhibitions, and reporting on which channels, seasons and buyer types actually convert
Compare HelloGrowthCRM to HubSpot, Salesforce & more
Watch it work

Complete Retail CRM Setup in HelloGrowthCRM | Store Dashboard, Products, Inventory & POS

Complete Retail CRM Setup in HelloGrowthCRM | Store Dashboard, Products, Inventory & POS
A short walkthrough of HelloGrowthCRM for retail.

Key takeaways from this video

  • Where the Retail module sits and how the Store Dashboard gives a daily overview.
  • Managing products and tracking inventory inside the CRM.
  • Handling POS transactions and suppliers.
  • Running a loyalty programme for repeat customers.

HelloGrowthCRM by the numbers

$12
per user/month list price — $10/user/mo on annual billing, ₹899/user/mo in India
$0
free forever starter plan — no credit card required
14-day
trial included on paid plans
259+
live integrations, from WhatsApp to Tally and QuickBooks
500+
teams worldwide run their pipeline on HelloGrowthCRM

Frequently Asked Questions

Common questions about using HelloGrowthCRM in your industry.

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