Overview
Singular is a unified marketing analytics and attribution platform used by app marketers to combine ad spend, attribution and in-app revenue data across many networks in one view.
HelloGrowthCRM does not have a native Singular connector yet — it is on the marketing attribution list of planned integrations. That does not mean the two cannot work together today.
Singular's reporting API can be queried through Make or n8n on a schedule, with campaign and ROAS data posted into HelloGrowthCRM via inbound webhook or logged directly through the REST API.
What a Singular link would do
- A campaign crossing a target ROAS in Singular can log an activity note on the client's marketing services deal for the account manager.
- A sudden spend spike with no matching conversion lift can create a task for the account manager to review with the client.
- A new ad network connected for a client can update the deal stage to reflect expanded scope of work.
How to connect Singular today
Singular's reporting API can be queried through Make or n8n on a schedule, with campaign and ROAS data posted into HelloGrowthCRM via inbound webhook or logged directly through the REST API.
Best practices
- Start with the one Singular event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Singular records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Singular connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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