Connect Smartlook to HelloGrowthCRM

Smartlook is a qualitative analytics tool combining session recordings, heatmaps and event tracking, used by product and growth teams to understand how visitors use web and mobile apps.

Quick answer

Does HelloGrowthCRM integrate with Smartlook?

Not natively yet — Smartlook is a planned integration. Smartlook's event API and webhooks can be routed through Make or n8n into HelloGrowthCRM's inbound webhook, turning flagged sessions and funnel events into leads or activity notes.

Overview

Smartlook is a qualitative analytics tool combining session recordings, heatmaps and event tracking, used by product and growth teams to understand how visitors use web and mobile apps.

HelloGrowthCRM does not have a native Smartlook connector yet — it is on the product / ux analytics list of planned integrations. That does not mean the two cannot work together today.

Smartlook's event API and webhooks can be routed through Make or n8n into HelloGrowthCRM's inbound webhook, turning flagged sessions and funnel events into leads or activity notes.

What a Smartlook link would do

A Smartlook event marking cart abandonment can create a task for the sales owner to follow up with that lead in HelloGrowthCRM.
A recording flagged for repeated form errors can be attached as a note on the contact's activity timeline before a call.
A funnel drop-off event on a signup flow can update a lead's deal stage to reflect it needs a manual nudge.

How to connect Smartlook today

Smartlook's event API and webhooks can be routed through Make or n8n into HelloGrowthCRM's inbound webhook, turning flagged sessions and funnel events into leads or activity notes.

Best practices

Start with the one Smartlook event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
Pick one matching key for Smartlook records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
Name an owner for the Smartlook connection: whoever set up the webhook or Zap should also be the person who notices when it stops.

FAQ

Governance

Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.

Crazy Egg

Heatmaps & A/B testing

Planned