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    CRM Data Quality & Health Checker

    Upload a CSV of your CRM contacts and get an instant data quality report. Detect missing fields, invalid emails, duplicates, and more — 100% client-side, your data never leaves the browser.

    About Data Health Checker

    What it does

    Audits your CRM data quality by scoring completeness, accuracy, freshness, and consistency across contacts, deals, and activities to identify areas that need cleanup.

    Why it matters

    Bad CRM data costs companies an average of $12.9M per year. Clean data means better lead scoring, accurate forecasting, and higher team productivity.

    Definition

    Data health measures how complete, accurate, timely, and consistent your CRM records are. A healthy database has >90% field completion, <5% duplicates, and records updated within 30 days.

    Assumptions

    • •All required fields are defined in your CRM schema
    • •Data freshness is measured from last modification date
    • •Duplicate detection uses email and company name matching

    How to interpret your results

    Scores above 80% are healthy. Focus on fixing the lowest-scoring dimension first — usually completeness (missing fields) has the biggest impact on downstream processes.

    How to improve

    • Enforce required fields

      Make critical fields mandatory at the point of entry

    • Schedule monthly cleanups

      Dedicate 2 hours/month to deduplication and enrichment

    • Automate enrichment

      Use tools to auto-fill company data, job titles, and contact info

    Get your results emailed to you

    We'll send your CRM Data Health Checker results directly to your inbox.