Define your scoring signals, assign weights, and build a lead scoring model your team can use immediately.
30+ scoring criteria, routing rules, and sample data — ready to deploy in hours, not weeks.
What it does
Provides a pre-built lead scoring framework with 30+ criteria across demographic, firmographic, behavioral, and engagement dimensions — ready to customize for your business.
Why it matters
Building a lead scoring model from scratch takes weeks. This template gives you a validated starting point that you can deploy in hours and refine over time.
Definition
A lead scoring template is a structured framework that defines which lead attributes and behaviors receive point values, including thresholds for sales handoff.
Assumptions
How to interpret your results
Deploy the template as-is for the first month, then compare scored outcomes against actual conversions. Adjust weights for criteria that over- or under-predict.
How to improve
Start simple
Use the top 10 criteria first, add more after validating baseline performance
Include negative scores
Generic emails, wrong industries, and competitor employees should get negative points
Set clear handoff rules
Define exactly what score triggers a sales call vs. marketing nurture
Based on your total weight of 105 points:
Cold
0 – 35 pts
Warm
35 – 69 pts
Hot
69+ pts