Build a quantitative Ideal Customer Profile scorecard. Define criteria, assign weights, score prospects, and see exactly how well they fit your ICP.
What it does
This builder turns your Ideal Customer Profile into a weighted scorecard and then scores individual prospects against it, so you can quantify fit instead of relying only on gut feel.
Why it matters
A clear, quantitative ICP helps reps prioritize the highest-fit accounts, improves win rates, and makes marketing and sales alignment much easier.
Definition
Each criterion is weighted (1–5) and scored as perfect, partial, or no match; the overall ICP fit is the weighted average across all filled criteria.
Assumptions
How to interpret your results
As a simple rule, 80%+ suggests a strong fit and should be prioritized; 50–79% is moderate fit and may need more discovery; below 50% usually indicates a poor fit unless there are strategic reasons.
How to improve
Align with sales and marketing
Co-create the ICP criteria and weights so everyone agrees on what a high-fit account looks like.
Refine over time
Compare closed-won vs. closed-lost deals and adjust weights or criteria based on what actually predicts success.
Automate scoring
Once the scorecard feels right, automate data enrichment and scoring in your CRM so reps always see an up-to-date ICP fit score.
Fill in the criteria that define your ideal customer and assign importance weights (1-5).
Fill in at least one criterion value to continue.
HelloGrowthCRM's AI lead scoring automatically evaluates every incoming lead against your ICP criteria in real time. No manual scoring needed — the system enriches company data, matches it against your ideal profile, and ranks prospects so your team focuses on the highest-fit opportunities first.