Recall adherence, not just recall sending
Recalls are tracked to outcome: sent, booked, attended. The unanswered ones resurface as a front-desk list, because the value was never in sending the message; it is in the patient sitting in the chair.
Renewal ladders for packages and memberships
A month before expiry, the ladder opens with a summary of what the package delivered: visits used, checks completed. A fortnight later comes a gentle reminder; unconverted members become call tasks. Renewals stop depending on the patient's memory of a year-old purchase.
The feedback-to-recovery loop
Every visit triggers a feedback request. A poor score routes to the manager within minutes, pauses all marketing to that patient, and creates a recovery call task. A warm score triggers a review request. The clinic hears bad news first, which is the entire game in reputation.
Respectful revival
A regular who breaks their own rhythm gets one warm, no-pressure check-in and a task for the front desk. No discount carpet-bombing; lapsed patients respond to being remembered, not remarketed.
Family linking
Household accounts connect the school-checkup child, the parent's dental work and the grandparent's annual package, so trust earned once serves the whole family's care, and reminders arrive to the person who actually books.