How to Write a Sales Follow Up Email in the UAE

To write a sales follow up email in the UAE, start by addressing the prospect politely, remind them of your previous conversation or offer, clearly state the purpose of your follow-up, and include a call to action. Keep the tone professional and concise, and personalise the message to the recipient. This article covers why follow-up emails matter, step-by-step instructions, a practical example with UAE business figures, common mistakes to avoid, and how HelloGrowthCRM can help manage follow-ups efficiently.

Why this comes up / what goes wrong

Many small business owners and sales teams in the UAE lose potential deals because they do not follow up promptly or clearly after initial contact. Often, sales conversations happen over WhatsApp, phone calls, or informal chats, and without a structured follow-up email, leads go cold. Writing an effective follow-up email can feel challenging because it requires balancing professionalism with friendliness, reminding the prospect without sounding pushy, and prompting a response. Without guidance, business owners may write vague or overly long emails that fail to engage recipients.

Step-by-step

1. Start with a clear subject line

• Use a subject that reminds the prospect of your previous interaction, e.g., "Following up on our Business Bay consultancy discussion".
• Keep it short and relevant.

1. Greet the recipient politely

• Use their name if known, e.g., "Dear Mr. Al Mansoori,".
• Maintain a respectful and professional tone appropriate for UAE business culture.

1. Reference your previous contact

• Briefly mention your last meeting, call, or message to refresh their memory.
• Example: "I wanted to follow up on the proposal I sent last week regarding your company setup in Dubai."

1. State the purpose of your follow-up clearly

• Explain why you are reaching out again, e.g., to check if they have any questions or need further information.

1. Include a call to action (CTA)

• Suggest a clear next step such as scheduling a call, meeting, or confirming interest.
• Example: "Please let me know a convenient time for a call to discuss this further."

1. Keep the email concise and focused

• Avoid long paragraphs; use short sentences.
• Respect the recipient’s time.

1. Close politely

• Use a courteous closing such as "Best regards," or "Kind regards," followed by your name and contact details.

1. Proofread before sending

• Check spelling, grammar, and correct names.
• Ensure the tone is professional and culturally appropriate.

1. Set a reminder or task for the next follow-up

• Use a CRM or calendar to track if you need to follow up again.

For managing these steps and reminders, consider sales task boards to organise your follow-ups.

Example (fictional figures)

A business-setup consultancy in Business Bay, Dubai, sent a quotation email on 01/05/2024 for AED 15,000 to a potential client. They want to write a follow-up email after 7 days.

Subject: Following up on your company setup proposal

Dear Ms. Al Farsi,

I hope this message finds you well. I am following up on the proposal I sent on 01/05/2024 regarding your company setup in Dubai.

Please let me know if you have any questions or would like to discuss the next steps. I am available for a call at your convenience.

Best regards, Ahmed Saleh Business Bay Consultancy +971 50 123 4567

Calculation of follow-up timing:

Date of quotation email: 01/05/2024

Follow-up after 7 days: 01/05/2024 + 7 days = 08/05/2024

Send follow-up email on 08/05/2024.

Common mistakes

1. Being too pushy or aggressive

• Prevent by keeping tone polite and professional.

1. Writing vague emails without a clear purpose

• Prevent by stating why you are following up and what you want the recipient to do next.

1. Ignoring cultural norms

• Prevent by using respectful greetings and closings appropriate for the UAE business environment.

1. Sending follow-ups too soon or too late

• Prevent by setting reminders to follow up after a reasonable interval, such as 5-7 days.

1. Not personalising the email

• Prevent by using the recipient’s name and referencing specific details from your previous contact.

1. Failing to track follow-ups

• Prevent by using tools like HelloGrowthCRM sales task boards to manage follow-up schedules.

Doing this in HelloGrowthCRM

HelloGrowthCRM helps automate and organise sales follow-ups with features like Sequences and campaigns, where a five-step follow-up over two weeks runs automatically and stops as soon as the prospect replies. Each follow-up becomes a task with a due date in Activities and task boards, turning your daily calls and emails into a manageable list instead of relying on memory. Additionally, HelloMail shared inbox lets your team see replies to quotation emails in one place, improving coordination. Learn more about email automation and sequences and HelloGrowthCRM for the United Arab Emirates.

Frequently asked questions

How soon should I send a sales follow up email after initial contact? A good rule is to wait about 5 to 7 days after your initial email or meeting before following up. This gives the prospect enough time to consider your offer without feeling pressured.

What tone should I use in a sales follow up email in the UAE? Use a polite, respectful, and professional tone. UAE business culture values courtesy and formality, so avoid slang or overly casual language.

How many follow-up emails should I send before stopping? Typically, 3 to 5 follow-ups spaced over two weeks is effective. If there is no response after that, it’s best to pause and try other methods or revisit later.

Can I automate follow-up emails? Yes, using a CRM like HelloGrowthCRM, you can set up automated sequences that send follow-up emails for you, saving time and ensuring consistency.

Should I include pricing details in the follow-up email? Only if you have already shared a quotation or proposal. Otherwise, keep the focus on next steps or answering questions.

Key takeaways

• Start with a clear subject line referencing your previous contact.
• Keep the email polite, concise, and professional.
• Include a clear call to action and personalise the message.
• Follow up after 5-7 days and track follow-ups with a CRM or task board.
• Avoid pushiness and respect UAE business culture in tone.
• Use HelloGrowthCRM to automate and organise follow-ups efficiently.

Writing effective sales follow-up emails is a key skill for growing your business in the UAE. For a smooth start, consider using HelloGrowthCRM’s free plan to manage your leads and follow-ups. Start on the Free Forever plan (200 leads, no credit card).