Breadth against depth
This is the heart of the decision. A narrow, opinionated CRM is easier to adopt and harder to outgrow gracefully. A broader platform covers more ground but asks more of you at setup. Neither approach is superior; the right one depends on whether your bottleneck is adoption or capability.
Team size the product is shaped around
Both are aimed below the enterprise line, which is good news for a growing business. What differs is where each starts to feel stretched. Ask each vendor what a fifty-user deployment looks like in practice, not because you are there, but because the answer reveals the shape of the product.
Implementation effort
Small-team CRM projects rarely fail on installation. They fail on undecided rules: stage definitions, mandatory fields, lead ownership and what counts as qualified. Agree those first, and either tool goes live in days. Skip that step and no amount of software design saves the rollout.
Channel coverage
Look at where your buyers reply. If your pipeline runs on email and scheduled calls, a pipeline-first CRM plus a mail client is plenty. If a meaningful share of replies arrive by phone or on WhatsApp, then whichever product keeps those conversations attached to the deal record will give you a truer pipeline.
Extensibility
Marketplace size is a weak proxy for usefulness. What matters is whether the five integrations you depend on are native, supported and included, or third-party, chargeable and fragile. Check that list specifically before you compare totals.