How construction work is won in Egypt
The finishing market is a referral machine
Egypt's new cities hand over apartments and villas as core and shell, and an entire finishing economy exists to complete them. Owners find their contractor through compound Facebook groups, a neighbour's recommendation, or the engineer who supervised a relative's flat, and then compare two or three offers. Reputation travels fast within one compound: a single well finished unit produces a season of enquiries from the same gates, and one unanswered message sends the whole family's business elsewhere. The commercial skill is simply being organised in front of that flow.
Prices move faster than decisions
Between a quote and a signature, Egyptian material prices can move enough to erase a margin. Families deliberate; steel does not wait. Contractors survive by re-checking costs before commitment and by structuring payments in stages that keep collection ahead of the work, then actually chasing those stages on schedule rather than when the account runs dry.