How forwarding business is won in India
Most enquiries begin as a WhatsApp message from an exporter in a cluster town: hosiery from Tiruppur, textiles from Surat, hand tools from Ludhiana. They go to two or three forwarders at once, and the first clean quotation usually sets the reference price. Larger shippers run a formal rate exercise, but even there the relationship with the despatch team decides who gets the enquiry first.