Immigration practices lose more at intake than anywhere else
The first hour decides whether an enquiry becomes an engagement
Someone with an immigration question is usually anxious, usually researching several options, and almost always contacting more than one practice. Whether they engage you rarely depends on the depth of your expertise, because they cannot evaluate that yet. It depends on whether anyone got back to them promptly and asked sensible questions.
In most practices that first response is accidental. Enquiries arrive by phone, website form and WhatsApp throughout the day, and whether one gets a screening call in an hour or on Thursday depends on who happened to be free. Putting every enquiry into a single pipeline with an owner and a next action removes the randomness, and it is the change that most reliably increases the number of consultations booked.