How import and export businesses sell in India
The enquiry is cheap, the sample is expensive, the repeat order is the business
An Indian export desk receives a great many enquiries and converts a small fraction of them. They arrive through marketplace listings, exhibition contacts, introductions from export promotion councils, buying agents who represent overseas retailers, and referrals from buyers already shipping. Most are speculative. A few are real, and the difference is usually discovered only after a sample has been couriered at your cost.
That makes qualification the central skill of the business, and the sample stage the point where money leaks. A sample sent and never chased is a marketing expense with no follow-up attached. A sample chased on a schedule, against a promised feedback date, is a sales process.