How pharma sells in Egypt
A trade business and a field business, running together
Volume moves through distributors and wholesalers to a large base of private pharmacies, while representatives work doctors, clinics and pharmacies to create the demand that makes those orders repeat. The two halves depend on each other, and a company that measures only the first can watch the second decay for months without noticing.
Collection is part of the sale, not an afterthought
Credit terms are normal in this trade, and money owed for ninety days is a commercial problem long before it becomes an accounting one. The terms are usually agreed in conversation, which is why they need to be recorded somewhere the office can see them.