How telecom services actually sell in Nigeria
The address is the qualification, and speed is the differentiator
An enquiry arrives on WhatsApp asking whether you serve a street in Lekki or an office in Wuse. The provider who answers accurately within the hour usually wins, and the one who answers vaguely the next day usually does not. Coverage is therefore both a technical fact and a sales asset, and it needs to be recorded at intake rather than discovered during installation.
Estates and landlords are the gatekeepers to whole streets
Access to an estate or a commercial building is the difference between one subscriber and thirty. Those arrangements are negotiated with estate managers and landlords, sometimes with right-of-way considerations attached, and they are frequently held in one salesperson head. Documenting them turns a personal relationship into a company asset that survives a resignation.