How Meerut businesses sell today
Manufacturing for the whole country, sold through dealers
Meerut makes things that are sold everywhere else. Sports goods, musical instruments, scissors and blades, printed material and jewellery move out through dealers, distributors and institutional buyers across India. The relationship is carried on the phone and on WhatsApp, in Hindi, usually by one or two people who have handled those accounts for years.
The problem is not effort. It is that the record of the enquiry, the sample and the rate lives in a personal handset and a diary, so a dealer who goes quiet for two months is noticed only when somebody happens to think of him.
