How Patna businesses sell today
Patna sells to the rest of Bihar, mostly on the phone
Patna is a hub city. A large share of what happens here is selling onward: stock moving out to retailers across the districts, students arriving from smaller towns for coaching, patients travelling in for treatment they cannot get locally. Most of your customers are therefore not in front of you, and almost every conversation happens on a call or a WhatsApp message.
The failure mode follows from that. Nothing is written down where anyone else can see it. A retailer confirms an order to one executive and a parent is promised a call back by another, and both records live on personal handsets. When that person is on leave, the customer starts again from zero, often with a competitor.
