How an event business calls today, and where it leaks
An event company runs two completely different phone habits at once. On the client side there are long, careful conversations with families and corporate buyers, spread over weeks, where the same questions about budget, guest count and dates get asked repeatedly by different people.
The leak is that neither call book is written down. A caterer quotes a per-plate rate on Tuesday and by Friday the coordinator building the costing sheet is working from memory. A venue holds a date for seven days and nobody calls before it lapses.
