Tentative, definite and the space between them
The most expensive word in hotel sales is tentative. A hall is held for a family who has not paid an advance, a room block is blocked for an offsite that may or may not happen, and both sit on a chart only the banquet coordinator reads. When a second enquiry asks for the same Saturday, the answer depends on someone remembering when the hold was placed and whether its release date has already passed.
Corporate accounts fail in a different way. The negotiated rate, the contracted volume and the renewal date live inside a contract PDF, so the account looks healthy right up to the month it expires. And a wedding enquiry that went quiet after its site visit is neither won nor lost; it is simply absent from every view, which amounts to lost by the time the date is gone.
One board per sales cycle, with the hold in plain sight
Build a pipeline for each: corporate accounts running from first meeting through site inspection, rate proposal, contract and annual renewal; MICE and banquets running enquiry, inspection, proposal, tentative hold and definite; weddings with their own structure. Every deal carries value, guest count, event date and expected close, so the board totals are money rather than a count of names. Deal aging flags an enquiry sitting past its release date, and the loss reason captured at close tells you across a season whether you lose on rate, on parking, or on how slowly proposals go out.
More on the capability itself: Deal Pipeline. More on this industry: CRM for hotels.
A conference enquiry from first call to definite
A company's admin head calls about a two-day offsite for ninety people with fifty rooms.
- 1The enquiry becomes a deal on the MICE board with dates, pax, room block and estimated value.
- 2A site inspection moves it forward and raises the proposal task automatically.
- 3The hall goes on tentative hold with a release date the board shows in red as it nears.
- 4Advance received flips the deal to definite and its value enters the month's forecast rather than a coordinator's memory.
₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.
Questions teams ask
Put your own week through it
Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.