One list for cases that behave nothing alike
On a single undifferentiated list, a term case waiting on medicals sits beside a car policy expiring on Friday, ordered by nothing in particular. The desk works whatever was mentioned most recently, which usually means the client who called this morning rather than the case that has been silent for three weeks and is closest to dying.
The stage names make it worse. Interested, following up and in process describe a mood, not a step. Nobody can answer the two questions that matter on a broking desk: how many cases are genuinely with an insurer right now, and how many are waiting on something the client owes us. So a proposal held up by one pending document stays invisible until the client rings to ask what happened, by which point the quote has usually expired and the case restarts from the beginning.
A pipeline per line of business, staged on verifiable events
Motor renewal is its own short pipeline: due, quotes gathered, client confirmed, payment link sent, issued. Health and term new business runs separately, because those cases pass through comparison shared, proposal submitted, medicals completed, insurer query raised and issued. Group placement gets a third: request floated, responses received, presented to HR, terms confirmed, employee data received, issued.
Every stage change ties to something a person could verify rather than sense. Days-in-stage flags the case that stopped moving, and closing a case as lost asks why: went to an aggregator, price, no response, declined by the insurer. The pipeline records where a case sits and who owes the next thing. What the insurer decides about terms stays with the insurer.
More on the capability itself: Deal Pipeline. More on this industry: CRM for insurance brokers.
A group mediclaim renewal, from January to April
A corporate account with a hundred and forty employees renews its group health cover on 1 April, so placement begins in January.
- 1Open the case carrying the renewal date, headcount, current insurer and the HR contact who signs off.
- 2Log each insurer response as it arrives, so the comparison sits on one screen rather than four email threads.
- 3Move the stage only on evidence: presentation done, terms confirmed in writing, employee data sheet received.
- 4Let ageing flag the case if that sheet has not arrived within a week, because the delay is what pushes cover past the effective date.
₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.
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Put your own week through it
Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.