What Facebook lead sync does
You run lead ads. Someone taps, fills in a short form, and submits. That enquiry now exists — in the advertising platform. Facebook lead sync closes the distance between that moment and your sales team, so the enquiry becomes a lead in your pipeline with a source, a campaign, an owner, and a follow-up already in motion.
Nothing about the ad changes. What changes is that the enquiry stops waiting for an export and starts being worked while the person still remembers submitting it.
