How factories decide which enquiry to work first today
By whoever emailed most recently, or by whichever enquiry mentions the biggest quantity. Both are poor guides. Marketplace enquiries arrive in volume, a large share of them are price surveys, and estimation is the scarcest resource in the building. A single detailed costing can take an engineer half a day, which means the real cost of a badly ordered enquiry list is measured in engineering hours, not in missed calls.
