Five reports for a business that sells capacity
Engineering and fabrication firms have a sales process shaped by two constraints: quotations depend on technical input from people who are busy, and delivery depends on capacity that is finite. Reporting that ignores either is describing a business that does not exist. These five connect the enquiry desk to the shop floor.
RFQ to quotation turnaround
Time from enquiry to a technically credible quotation, by job family, as a median and a worst case. It decides where estimating support goes. A bad number is a long worst case rather than a slow median, which almost always means one engineer or one missing input is holding up a subset of enquiries.
Hit rate by client, job type and value band
Quotations issued against orders received, segmented properly. It decides which enquiries are worth quoting at all. A bad number is a client with a long quoting history and almost no orders, which usually means your quotation is being used to validate somebody else's price.
Technical clarification ageing
Quotations stalled awaiting a drawing, a specification, a measurement or a client decision, separated by who is holding it up. It decides the follow up list. A bad number is a large share of pipeline stalled on the client side and still being forecast as live, which is how engineering forecasts become fiction.
Order backlog by delivery month
Confirmed orders arranged by expected delivery month, in value and in shop or engineering hours. It decides what to sell next. A bad number is a full month next to an empty one, which is a selling problem disguised as a planning problem and is correctable if it is seen early enough.
Loss reasons and estimation accuracy
Why orders went elsewhere, from a closed list, read alongside quoted against executed cost on completed work. It decides pricing and the estimating basis. A bad number is losing on price while estimation accuracy shows systematic under recovery, which means the price you regret losing was probably a price you should not have offered.
