What US enterprise teams mean when they search for a free CRM
The search almost never originates in procurement. It comes from a regional director or a business unit leader who has been told a platform decision is a year out and wants their own team operating properly before then. The honest answer serves that person rather than a hypothetical committee.
Treat the free tier as an experiment with a hypothesis
A no-cost plan is an excellent way to answer one narrow question with live data. It is a poor way to run several hundred sellers. Naming the question in advance, along with the measures that would settle it, is what separates a pilot that informs a decision from a pilot that becomes a shadow system.
