You list on 99acres, MagicBricks, Housing.com, and run Meta ads. At the end of the month, your broker's intuition says Meta is driving good leads but you're not sure. HelloGrowthCRM's free plan tracks lead source for every enquiry and shows your conversion rates by source — enquiries to site visits, site visits to bookings. You see that 99acres generates 40% of your enquiries but only 10% of your bookings. Meta generates 20% of your enquiries and 35% of your bookings. You reallocate budget before next month's listing renewals. This level of data is included in the free plan.
How different real estate businesses use the free plan
A solo broker in Pune handling 30–40 active resale enquiries runs their entire business on the free plan: every portal enquiry becomes a lead, every site visit is scheduled with a reminder, and every buyer conversation is logged so nothing depends on memory. A two-partner agency splits enquiries by locality, tags each lead with property type, and reviews the pipeline together every Monday morning to decide which negotiations need attention this week. A builder's site sales team uses the free plan during a soft launch — capturing pre-launch enquiries, tracking which units draw interest, and building a follow-up list months before the official launch — then upgrades once enquiry volume crosses 200. In each case the workflow is the same: capture the enquiry, book the visit, follow up before the buyer goes quiet, and see every deal's stage at a glance.
Set up your free real estate CRM in 15–30 minutes
Setup is deliberately short. First, sign up with your email — no credit card is asked for at any point. Second, rename the default pipeline stages to match your process: portal lead, site visit booked, site visit done, negotiation, booking, registration. Third, import your existing enquiries from Excel or Google Sheets via CSV — names, phone numbers, property interest, and source all map in one step. Fourth, add lead sources for the portals you list on so source tracking starts from day one. Finally, log your next three site visits so reminders begin working immediately. Most brokers finish this in a single sitting between client calls, and the mobile app for iOS and Android means the pipeline travels with you to every site visit from that afternoon onward.
Choosing between the free plan and a paid real estate CRM
The honest buying guidance: if you are an individual agent or a small brokerage with fewer than 200 active enquiries, start free and stay free until volume forces the decision. Upgrade when you need AI lead scoring to prioritise a larger pipeline, automated WhatsApp sequences instead of manual follow-up, or more than one user working the same enquiry list. The paid plan is ₹899/user/month with no data migration required — your leads, stages, and history carry over unchanged. To compare the broader feature set for property businesses, see the full real estate CRM overview, review what every business type gets on the free CRM plan, or check current pricing before you decide.
