What is different about consulting in India
Management and franchise consultants win engagements mostly through referrals and speaking or workshop visibility rather than inbound forms, so tracking the referring contact and event source on every new engagement matters for repeat business. Franchise consultants specifically need a separate pipeline for franchisee screening and territory allocation, since a signed franchise agreement depends on background checks that can take weeks.
Consulting fees are billed with GST, and retainer engagements need a different invoice cadence from one-time project fees, which clients frequently ask to have itemised separately. Client business data shared during consulting engagements falls under the DPDP Act 2023 when it includes personal or employee information. New engagement enquiries typically slow around Diwali and pick up again once the new financial year begins in April, when businesses commit fresh budgets.
Set up your CRM for India consulting teams
- Add a franchisee screening and territory-allocation stage to the pipeline, since franchise deals depend on checks that take weeks.
- Log the referring contact or event on every new engagement to track which relationships generate repeat consulting work.
- Set a post-April financial year-start campaign push, when businesses commit fresh consulting budgets.
