What is different about travel & events in India
Travel agents and tour operators need IATA accreditation status on file if they issue air tickets directly, and outbound agencies track each traveller's visa application stage as its own pipeline separate from the booking itself, since visa delays are the most common reason a confirmed booking falls through. Enquiries arrive through referral networks, travel portals and WhatsApp groups built around specific destinations or pilgrimage circuits.
Travel packages and event services are billed with GST, and tour operators often need to itemise GST separately for accommodation, transport and service-fee components on a single invoice. Passport and visa document data collected during booking is sensitive personal data under the DPDP Act 2023. Enquiry volume rises sharply during summer school holidays and again before Diwali and year-end, when leisure travel and destination weddings both peak.
Set up your CRM for India travel & events teams
- Track visa application stage as a separate pipeline from booking confirmation, since visa delays are the most common blocker.
- Itemise GST separately for accommodation, transport and service-fee components on package invoices to match client expectations.
- Set a summer-holiday and pre-Diwali campaign push, since leisure and destination-wedding travel enquiries peak in those windows.
