Overview
1mg, now Tata 1mg, is an Indian online pharmacy and healthcare platform offering medicine delivery, diagnostic lab tests and online doctor consultations across Indian cities.
HelloGrowthCRM does not have a native 1mg connector yet — it is on the pharma / healthcare list of planned integrations. That does not mean the two cannot work together today.
1mg order and appointment notification emails can be forwarded to a HelloGrowthCRM email-to-lead address, or a Zapier or Make automation can route relevant events into HelloGrowthCRM's inbound webhook where partner API access is available.
What a 1mg link would do
- A new prescription upload or medicine order on 1mg creates a lead with the order value and delivery city attached.
- A diagnostic lab test booked on 1mg creates a task for a follow-up call once results are ready.
- A subscription or refill reminder triggered by 1mg creates a WhatsApp follow-up to the customer before the refill date.
How to connect 1mg today
1mg order and appointment notification emails can be forwarded to a HelloGrowthCRM email-to-lead address, or a Zapier or Make automation can route relevant events into HelloGrowthCRM's inbound webhook where partner API access is available.
Best practices
- Start with the one 1mg event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for 1mg records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the 1mg connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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