Overview
Bombora is a B2B intent data provider that tracks which companies are researching specific topics across a co-op of publisher sites, selling that signal to sales and marketing teams for account prioritisation.
HelloGrowthCRM does not have a native Bombora connector yet — it is on the advanced sales / enrichment list of planned integrations. That does not mean the two cannot work together today.
Bombora delivers intent data as a scheduled file feed or through its API, so a team can script a push of qualifying accounts to the HelloGrowthCRM REST API, or land the feed as CSV for periodic bulk import.
What a Bombora link would do
- A Bombora intent surge on a tracked topic for an existing account logs an activity-timeline note flagging renewed buying interest.
- An account crossing Bombora's intent threshold for the first time creates a lead assigned to the territory owner.
- A sustained Bombora intent signal over several weeks on a target account creates a task to schedule outreach that quarter.
How to connect Bombora today
Bombora delivers intent data as a scheduled file feed or through its API, so a team can script a push of qualifying accounts to the HelloGrowthCRM REST API, or land the feed as CSV for periodic bulk import.
Best practices
- Start with the one Bombora event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Bombora records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Bombora connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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