Overview
Conversions API sends server-side events to Meta, improving attribution when browser pixels are throttled. Hash PII consistently (email/phone) and match event names to your funnel semantics.
What data is involved
- Hashed identifiers, event name, value, currency, event time.
Step-by-step setup
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
- Settings → Integrations → Meta CAPI.
- Enter Pixel ID and access token.
- Choose CRM events to send (e.g. lead, purchase).
Best practices
- Use the same pixel across landing pages and CRM events for deduplication logic.
Best for & common use cases
More reliable Facebook and Instagram attribution under privacy constraints.
- iOS and cookie limitations mitigated with server events.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.