Overview
Uploading offline conversions ties CRM outcomes to ad clicks via GCLID. This closes the loop for B2B long sales cycles where the conversion happens weeks after the click. Hygiene of GCLID capture on forms and CRM is essential—missing IDs mean lost attribution.
What data is involved
- GCLID stored on lead/contact.
- Conversion timestamps and values for optimization events.
Step-by-step setup
Setup at a glance (3-5 bullets)
- Settings → Integrations → Google Ads.
- Configure conversion actions in Google Ads.
- Map CRM milestones to those conversions for automatic upload.
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
- Settings → Integrations → Google Ads.
- Configure conversion actions in Google Ads.
- Map CRM milestones to those conversions for automatic upload.
Best practices
- Align CRM milestone definitions with Google Ads conversion actions.
- Monitor upload error rates in Google Ads diagnostics.
Best for & common use cases
Optimizing paid search toward real revenue outcomes, not just clicks.
- B2B teams proving pipeline impact on Search and Performance Max.
Expected outcomes
- Faster lead handoff between tools and CRM owners
- Cleaner activity history for follow-up and reporting
- Lower manual copy-paste errors in the pipeline
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
Related integrations in this category
Server-side events to Meta with hashed user data for attribution.
GA4 Measurement Protocol: send CRM lifecycle events (e.g. lead_qualified, deal_won) into Google Analytics.
Auto-ingest leads from Meta Lead Ads (Facebook and Instagram) with campaign and form attribution.
Auto-ingest leads from Google Ads lead form extensions and in-ad capture.
Auto-imports buyer inquiries from IndiaMART Lead Manager into CRM leads with source attribution.
Turns JustDial notification emails into CRM leads via forwarding rules or a direct webhook POST to the ingestion URL shown in the app.
B2B lead capture from LinkedIn Lead Gen Forms and sponsored campaigns into CRM with UTM and campaign IDs.
Form submission ingestion to CRM leads via native connectors or webhooks (Typeform, Tally.so, Google Forms).