Overview
IndiaMART Lead Manager is a major inbound channel for Indian B2B suppliers. Connecting it to HelloGrowthCRM lets buyer inquiries land as structured leads with source attribution instead of manual copy-paste from the portal. You authenticate using a CRM Key generated in IndiaMART’s CRM Integration flow; the CRM then polls or receives inquiries according to your workspace rules. Treat the CRM Key like a password—rotate it if staff change roles.
What data is involved
- Lead identity: buyer contact details and inquiry attributes from Lead Manager.
- Source tags or channel identifiers so reporting can split IndiaMART vs other inbound.
- Timestamps for inquiry arrival to align with SLA and first-response metrics.
- Connection status (connected / not connected) and last successful sync for ops checks.
Step-by-step setup
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
Open the Integrations tab and find the IndiaMART card. You'll enter your IndiaMART CRM Key from Lead Manager, run Test Connection, then Connect & Start Syncing to auto-import buyer inquiries as CRM leads.
Open Integrations in Settings(opens in a new tab)app.hellogrowthcrm.com/settings?tab=integrations
- On seller.indiamart.com, open Lead Manager → CRM Integration and generate your CRM Key (see seller.indiamart.com/leadmanager/crmapi).
- Paste the CRM Key in HelloGrowthCRM, run Test Connection, then Connect & Start Syncing.
Best practices
- Generate the CRM Key from the official Lead Manager → CRM Integration path; avoid sharing keys in chat.
- Run Test Connection before Connect & Start Syncing to catch typos or revoked keys.
- Align IndiaMART product categories with CRM lead source or industry fields for cleaner routing.
Best for & common use cases
B2B manufacturers and suppliers capturing IndiaMART inquiries into the CRM pipeline.
- Industrial buyers and RFQs from IndiaMART into the same pipeline as other inbound leads.
- Teams that want Lead Manager sync without manual CSV exports.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.