Overview
Wootric, now part of InMoment, is a customer-experience survey tool focused on in-app and email NPS, CSAT and CES measurement, used by SaaS companies to track sentiment across the customer lifecycle.
HelloGrowthCRM does not have a native Wootric connector yet — it is on the survey / nps / feedback list of planned integrations. That does not mean the two cannot work together today.
Wootric's webhook notifications for new responses can be routed to HelloGrowthCRM's inbound webhook endpoint, and Zapier or Make can map score fields onto matching CRM contacts today.
What a Wootric link would do
- Update an account's NPS field in HelloGrowthCRM whenever Wootric records a new response for that customer.
- Trigger a churn-risk task on the deal or account when a Wootric score drops into detractor territory after a previous promoter response.
- Log Wootric's open-text follow-up answers onto the contact timeline so account managers see the reasoning behind a score.
How to connect Wootric today
Wootric's webhook notifications for new responses can be routed to HelloGrowthCRM's inbound webhook endpoint, and Zapier or Make can map score fields onto matching CRM contacts today.
Best practices
- Start with the one Wootric event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Wootric records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Wootric connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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