Arabic threads belong on the record, not in an app
Enquiries arrive on WhatsApp in Arabic, mixed with English product names and Franco-Arabic shorthand. When those messages reach the CRM through a third-party integration they land late and out of order, so reps stop trusting the timeline and start keeping their own notes. Native, right-to-left storage on the contact record is what makes the pipeline the actual source of truth.
Instalments are a deal structure, not an exception
In property, private education and equipment, the agreement is a down payment plus a schedule. The deal record needs that schedule and a payment status against each line, otherwise the follow-up for a missed instalment depends on somebody remembering. That is a local requirement rather than a nice-to-have, and it is why generic pipeline tools lose ground here quickly.
Pounds, filing and the Sunday-to-Thursday week
Quotes and pipeline totals belong in EGP, with a second currency for the export side. The invoice record has to carry the registration numbers and line-item breakdown your accountant submits through the Egyptian Tax Authority e-invoicing system. And support has to overlap a Sunday-to-Thursday week whose peak selling hours are late in the day rather than a European morning.