What market radar does
Market Radar is market intelligence built into the CRM. It monitors competitive signals, keyword trends, and demand shifts in your space — what buyers are searching for, how competitor visibility is moving — and puts that context next to the pipeline it should inform. Teams use it to decide which segments to prioritise, what content to produce, and when a competitor move needs a response.
Without it, market research is a separate, occasional exercise: someone checks a keyword tool or a competitor's site when they remember to, and the findings live in a slide deck nobody reopens. Positioning drifts out of date, demand shifts get noticed a quarter late, and targeting decisions run on anecdote — the loudest rep's last three calls — rather than observable market signal.
How it works in HelloGrowthCRM
Market Radar sits in the Intelligence Module alongside AI Insights and Growth Audit. It tracks the signals you point it at — competitors to watch, keywords and demand indicators relevant to your offering — and surfaces movement over time, so shifts in search interest or the competitive picture show up where your team already works rather than in a separate research tool.
Its output feeds decisions across the platform: territory and targeting priorities for prospecting, topics for campaigns and sequences, and context for Growth Audit findings when a channel's performance change turns out to be market-driven rather than execution-driven.
Try Market Radar — track signals, triage trends, generate content
How this capability is packaged by plan
| Plan | Availability |
|---|---|
| Free Forever | |
| Software Only | |
| Growth Engine | |
| RevOps Partner |
Setting it up — step by step
- 1
List competitors to track
Name the handful of competitors whose moves actually affect your deals, not every company in the category.
- 2
Choose your demand signals
Pick the keywords and topics that map to what your buyers search for when they have the problem.
- 3
Configure Market Radar
Set up tracking for those competitors and signals inside the Intelligence Module on an eligible plan.
- 4
Set a review cadence
Put a short monthly review on the calendar to scan movements and decide if anything warrants action.
- 5
Route findings into execution
Turn meaningful shifts into concrete changes — campaign topics, territory focus, or updated battlecards for reps.
Who uses market radar
Founder/owner
Scans the radar monthly to catch demand shifts and competitor moves early, using it to decide where the next quarter's sales and content effort goes instead of relying on gut feel.
Marketing manager
Mines keyword and demand trends for campaign and content planning, and watches competitor visibility to know when a rival's push needs a positioning response rather than discovering it from a lost deal.
RevOps lead
Feeds radar signals into territory prioritisation and lead-source decisions, and cross-references market shifts against funnel data to separate execution problems from genuine demand changes.
Market Radar in practice — industry examples
Solar companies
A solar installer watches search demand for panel and subsidy-related terms across its regions. When interest spikes in one state after a policy announcement, the team shifts campaign budget and telecalling capacity there within the week — while competitors are still reallocating a month later off quarterly reports.
Hotels
A hotel group tracking demand signals for its destinations notices corporate-event searches for one city climbing while leisure terms flatten. The sales team pivots outreach toward event planners and corporate accounts for that property, and the radar's trend line justifies the shift when leadership asks why the mix changed.
Retail
A retail distributor watches category keyword trends and two key competitors' visibility. When a competitor starts pushing hard on a product line the distributor also carries, reps get updated talking points before renewal conversations start, and the category team adjusts pricing emphasis in the next campaign rather than after losing share.
Common mistakes to avoid
Tracking every competitor and hundreds of keywords, generating noise that buries the few signals that would actually change a decision.
Checking the radar once at setup and never again, turning a monitoring tool into a static snapshot that quietly goes stale.
Reacting to every wiggle in a trend line with strategy changes, instead of waiting for sustained movement worth acting on.
Keeping findings inside the leadership circle, so reps sell against competitors using positioning the radar showed was outdated months ago.
What teams usually care about here
Connects market signals with CRM execution rather than treating research as a separate exercise
Useful for content planning, competitive response, and territory prioritization
Supports both founders and RevOps teams making prioritization decisions
How this fits the buying decision
Buyers usually do not evaluate market radar in isolation. They want to know whether it improves execution, reporting, handoffs, and accountability inside the broader CRM workflow. That is why this capability matters most when it is connected to records, ownership, activity history, and manager review rather than living in a separate point tool.
The real decision is often less about whether a box is checked and more about how much depth the team needs. Lower tiers may be enough when the workflow is simple or the volume is small. Higher tiers become more valuable when teams need governance, faster response expectations, specialist execution, or a repeatable operating cadence around the process.
If this capability is important to your rollout, compare it in the context of the whole plan. That includes related workflows, support level, reporting expectations, and whether your team will manage the motion itself or rely on managed RevOps help to keep it consistent.
Frequently asked questions
Which plans include Market Radar?
Market Radar is available on the Growth Engine and RevOps Partner plans. It is not included in Free Forever or Software Only, as it is part of the Intelligence Module aimed at teams making active prioritisation and positioning decisions with managed support behind them.
What does setup involve?
Setup is mostly deciding what matters: pick the small set of competitors that genuinely affect your deals and the keywords your buyers actually search. Configure those in Market Radar, then set a monthly review. Most of the value comes from disciplined signal selection, not from tracking volume.
How is Market Radar different from Growth Audit?
Growth Audit looks inward — where your own funnel leaks and which channels deliver pipeline. Market Radar looks outward — what the market and competitors are doing. Used together, they separate execution problems from demand problems when a channel's numbers move unexpectedly.
Can radar findings drive action in the CRM?
Yes. Teams route findings into execution: shifting territory and prospecting focus, adjusting campaign topics, or updating the talking points reps use in sequences and calls. The point of having it inside the CRM is that the reaction happens in the same system as the signal.
Who should own Market Radar in a small team?
One person — typically the founder, marketing manager, or RevOps lead — should own the monthly review and decide what gets acted on. Ownership matters more than role: radars that belong to everyone get checked by no one, and the signal goes unused.
Related Pricing Capabilities
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Gamification
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