What the sales in sales CRM is doing for a South African team
The word narrows the job. A general CRM is a place to keep customers. A sales CRM exists to make a rep's week produce a defensible number: which deals moved, which stalled, which quote lapses on Friday, and what each rep will do about it before the next review.
That means the useful features are unglamorous. Stage entry criteria. Last-activity dates. Territory routing. Quote versioning. Loss reasons. If a tool markets itself on dashboards but cannot tell you which deals have gone quiet, it will not improve your close rate no matter how it looks in a demo.
